My Work
Every project here solved a real problem for B2B brands
5 Part Cold Email Sequence
Cold outreach sequence for SME CEOs and Managing Directors designed to book a free 2-minute eligibility check using a Hook → Proof → Insight → Objection → Close structure.
B2B Sales Page
Sales page targeting SME owners frustrated with slow bank lending. Opened with the pain of waiting 6 weeks for a funding decision and drove eligibility form completions.
Lead Magnet Landing Page
Short conversion page offering a free CFO guide. Built to capture email addresses and feed a nurture sequence. Zero product mention on the page. One form. One button. Nothing else.
B2B Case Study
Full case study showing how a compliance team went from a failed audit and board ultimatum to 89% reduction in documentation time and £165,000 saved in 12 months.
B2B Case Study
Case study showing how a four-person finance team eliminated 100% of payment errors and saved £94,000 in under nine months.
Post White Paper Nurture Sequence
5 part warm nurture sequence moving compliance leads from white paper download to booked discovery call over 10 days. Each email does one job only.
White Paper Lead Magnet
Lead magnet landing page promoting a free white paper on rising compliance costs for Heads of Compliance at mid sized financial institutions. Written with an education first approach to build trust and credibility without relying on direct product promotion.
Your Project Could Be Next.
Every project starts with understanding the business behind it. Your Brands deserve copy built to earn attention, build trust, and drive action. Let’s talk.