About
I’m Peter Festus and I founded FesTech Copy to help B2B Fintech and Finance brands generate more leads through clear, research driven copy that convert.
I started FesTech Copy after noticing a common problem in the Fintech and Finance space. Many great products were being held back by copy that felt generic, unclear, and easy to ignore. Those businesses deserved messaging that reflected the value of what they offer, while buyers deserved communication that spoke to them like informed professionals.
My core expertise is writing for Fintech and Finance brands. I understand how CFOs, Compliance Officers, Finance Directors, and Managing Directors think, what influences their decisions, and what it takes to build trust through words.
I also take a research-first approach to every project, allowing me to write effective copy for B2B brands across different industries. My background in Economics gives me a strong understanding of financial markets, buyer psychology, and business decision-making, all of which shape the way I write.
What I Bring to Every Project
Research First. Always.
Every project begins with in-depth audience research, not guesswork. Before writing a single headline, I take time to understand your buyers, how they think, the language they use, the challenges they face, and what drives their decisions.
Fintech and Finance Specialist
My primary focus is Fintech and Finance, where trust, clarity, and credibility matter. I understand the language that resonates with sophisticated financial buyers and how different decision makers think. CFOs, Compliance Officers, and Finance Directors each evaluate solutions differently, I know how to write messages that speak directly to their priorities.
Any Industry, Same Processs.
The research-driven process that works in Fintech also works across other B2B industries. Whether it is Healthcare, SaaS, Recruitment, or Education, the industry may change, but the discipline behind understanding buyers and writing effective copy remains the same.
Copy Built To Convert.
Every word I write has a purpose: to move your ideal buyer closer to the action your business needs. Not to sound clever. Not to chase awards. But to build trust, drive decisions, and generate results.